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Videos2 min read

UGC video: why the real-customer format sells more in ads

Fashion, cosmetics, jewellery and food have one thing in common: the ad that converts best is someone showing the product the way a customer would.

What UGC is

UGC stands for user-generated content. It is the kind of video where a person shows the product, explains how they use it and recommends it, filmed as if on their own phone. It feels like a conversation, not an ad.

Why it works

In the feed, people skip anything that looks like an ad. A face talking straight to camera holds attention in the first seconds, and the recommendation builds a trust that a banner never will.

Which brands it suits

Fashion and clothing, cosmetics and beauty, jewellery and accessories, food and drinks, supplements, home and decor, pets and also services like travel and experiences. Any product that looks better shown in use.

UGC with artificial intelligence

Hiring influencers and shipping products takes time and costs a lot. With AI, we create the presenter, the setting, the script and the edit, in your language or several. You can test different angles of the same product and find out which sells best.

How to order yours

Send product photos, the audience you want to reach, your brand's tone and where the video will run. In a few days you get the vertical piece, ready for reels, stories and ads.

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