What UGC is
UGC stands for user-generated content. It is the kind of video where a person shows the product, explains how they use it and recommends it, filmed as if on their own phone. It feels like a conversation, not an ad.
Why it works
In the feed, people skip anything that looks like an ad. A face talking straight to camera holds attention in the first seconds, and the recommendation builds a trust that a banner never will.
Which brands it suits
Fashion and clothing, cosmetics and beauty, jewellery and accessories, food and drinks, supplements, home and decor, pets and also services like travel and experiences. Any product that looks better shown in use.
UGC with artificial intelligence
Hiring influencers and shipping products takes time and costs a lot. With AI, we create the presenter, the setting, the script and the edit, in your language or several. You can test different angles of the same product and find out which sells best.
How to order yours
Send product photos, the audience you want to reach, your brand's tone and where the video will run. In a few days you get the vertical piece, ready for reels, stories and ads.
Vero 8 Marketing
Want to put this into practice, in your business?
We run the diagnosis and show you the way forward, with no obligation.
Next step: see our AI video service, see how it works or talk to us.
Keep reading
Others articles.
SEOLocal SEO: how to show up on Google when someone searches for your service in your city
People searching for “electrician near me” are ready to hire. Here is what makes your business the one they pick.
Read the article
GoogleGoogle Business Profile: the step-by-step to get your profile showing on Maps
Google's free profile is often a customer's first contact with your business. Here is how to make it complete.
Read the article
VideosAI videos for businesses: when they work and how to order yours
Cinema-grade commercials without a film crew are already a reality. See what they are good for and what to send for production.
Read the article
SitesCorporate, business or complete SEO website: which one to choose for your business
The difference between the three isn't the design. It is how many Google searches each one can compete for.
Read the article
SEOKeywords: how to find out what your customers type into Google
Customers don't search for your service the way you describe it. Here is how to find the words they actually use.
Read the article
Social mediaHow to build a Facebook content plan that does not stall mid-month
Planning a whole month of Facebook in one afternoon is possible once you stop inventing post by post.
Read the article
Social mediaBrand consistency on Instagram: what changes when the profile speaks one language
Recognisable profiles sell more. Here is what to standardise before thinking about frequency.
Read the article
AdsWhat to fix before putting money into Meta ads
Advertising does not fix a weak offer or a slow website. Here is the list of what to fix first.
Read the article
SitesThe landing page that generates enquiries: structure, proof and the path to WhatsApp
The difference between a pretty page and a page that generates quotes comes down to five blocks.
Read the articleLet's talk
Shall we build your digital presence?
Tell us about your business. We review it and tell you which setup makes sense, with no obligation.
Let's talk.
Tell us about your business. We review it and tell you which setup makes sense, with no obligation.
