What is included
What this service includes.
Tap each item to see the details.
01 / 13
Logo design
A unique logo, designed for your brand and your audience. No templates.
02 / 13
Logo variations
Primary, horizontal, vertical, compact and symbol versions, for light and dark backgrounds.
03 / 13
Icon and favicon
The smallest version of the brand, for social profile photos, the website icon and apps.
04 / 13
Colour palette
Primary and supporting colours, with exact codes for screen and print.
05 / 13
Typography
The brand fonts, with usage hierarchy for headings, body and highlights.
06 / 13
Graphic elements
Patterns, shapes and graphics that make any piece look like your brand.
07 / 13
Business card
Card design, front and back, ready to print or use digitally.
08 / 13
Stationery
Letterhead, email signature and document and proposal templates.
09 / 13
Social media designs
Post and story templates, highlight covers and Instagram profile photo.
10 / 13
Brand in use
Mockups showing the brand on signage, uniforms, packaging and other applications.
11 / 13
Usage guide
The rules that keep the brand consistent over time: what to do and what not to do.
12 / 13
Final files
Everything in PNG, JPG, PDF and vector, with transparent backgrounds, ready for any use.
13 / 13
Brand strategy
Positioning, tone of voice and direction for how the brand behaves on each channel.
Understanding visual identity
The brand is what stays after the person closes the tab.
Visual identity is not just a nice logo. It is the set of rules that makes your company look like the same company on the website, on Instagram, on the business card and on the quote you email out.
When that does not exist, every piece comes out differently and the customer builds no memory of the brand. When it does, your company looks professional before the first conversation even happens.
What you receive
- Logo and variations, for use on light backgrounds, dark backgrounds, square format and a reduced version
- Colour palette defined, with the exact codes for screen and for print
- Typography of the brand, with the usage hierarchy for headings, body and highlights
- Transparent background files, ready for any application
- Practical usage guide, covering what is allowed and what is not, so the brand does not drift over time
If you already have a logo and just want to organise the rest, we review what exists and build a smaller scope.
Our most popular package
Complete visual identity, with everything your brand needs.
So your business looks the same everywhere: on the website, on Instagram, on the card, on the storefront and in the proposal. If you already have a logo and just want to organise the rest, we review what exists and put together a smaller scope.
- Unique logo and all variations
- Icon and favicon
- Colour palette with codes for screen and print
- Brand typography
- Graphic elements
- Business card design
- Stationery and email signature
- Post, story and highlight templates
- Mockups of the brand in use
- Usage guide
- Final files in every format
Blog guides
Worth reading before you hire.
Social mediaHow to build a Facebook content plan that does not stall mid-month
Planning a whole month of Facebook in one afternoon is possible once you stop inventing post by post.
Read the article
Social mediaBrand consistency on Instagram: what changes when the profile speaks one language
Recognisable profiles sell more. Here is what to standardise before thinking about frequency.
Read the articleOther services
What else we do.
Social Media
We create, edit, publish and manage it.
Website Design
Websites and online stores built to sell and to rank on Google.
SEO
Your website climbing on Google, month after month.
Paid Ads
Advertising to speed up acquisition at the right moment.
AI video
Realistic commercials and reels, without an expensive shoot.
Google Business Profile
Show up on Maps and in searches around you.
Let's talk
Shall we build your digital presence?
Tell us about your business. We review it and tell you which setup makes sense, with no obligation.
Let's talk.
Tell us about your business. We review it and tell you which setup makes sense, with no obligation.