What is included

What this service includes.

Tap each item to see the details.

01 / 07

Keyword research

What your customer actually types before buying, like “dentist near me” or “employment lawyer in Sydney”.

02 / 07

Technical SEO

Speed, indexing, structured data and website health.

03 / 07

Content and new pages

Ongoing production to cover more search terms.

04 / 07

Local SEO

Showing up in searches across your city and region.

05 / 07

GEO and AI search

Preparing the website to be cited in AI-generated answers.

06 / 07

Tracking and reporting

GA4 and Search Console, with a read on what is changing.

07 / 07

Regulated industries

Healthcare, finance and law, with the content care the field requires.

Understanding monthly SEO

Basic SEO or Advanced SEO?

Both are monthly Google work. What changes is whether we improve what your website already has or widen, month by month, the number of topics it can compete for.

English

Steady growth

Basic SEO

It works on the website you already have. Every month we review and improve the existing pages, fix the problems holding the website back on Google and focus on the local searches that matter most to your business.

What gets done in the month: fixing technical issues, adjusting the titles, copy and structure of your current pages, and working on the priority keywords for your city and region, for example when someone searches for “pizza in Brisbane” or “electrician near me”.

New pages: we also create pages, in smaller numbers, when an important search for your business doesn't have a page on the website yet.

Who it is for: those who already have a website and still do not show up for the main term of their business in their city. It is the first step, and usually the cheapest way to start seeing movement.

How it drives growth: month after month the website climbs in the searches it already competes for and reaches more people. The pace follows the size of the website: the more pages it has, the more searches it can reach.

Much faster growth

Advanced SEO

It includes everything in Basic and goes further: alongside the ongoing improvements, we plan and create new content and pages over time, for more products, models, prices, services and nearby cities.

What gets done in the month: creating new pages and subpages, producing strategic content, comparison and FAQ pages, and authority building, which means earning references and links from other websites pointing to yours.

Who it is for: those who already show up for the basics and want to widen. Each new page is one more entry point, so the volume of searches competed for grows month after month.

Why pages and subpages: Google shows pages, not businesses. Every new page answers a different search, like “laminate flooring installation” or “vinyl flooring in Brisbane”, and becomes one more way in. Subpages organise the topics, for example service and city, and show Google your website is an authority on the subject, which helps every other page climb.

Why it is faster: Basic creates a few new pages; Advanced creates pages and subpages every month, at volume. The website competes for far more searches in far less time.

Important: the number of pages and the content delivered per month is defined in the contract. It is not rebuilding the whole website inside a monthly fee.

With the monthly SEO plan, the monthly optimisation of your Google Business Profile is included too.

Included in both plans

Sensitive and regulated sectors

Health, dentistry, finance, credit, law and other high-stakes categories demand a more careful content, credibility and SEO structure. That is where most sites fail: either they write something they are not allowed to write, or they get so generic that they rank for nothing.

This care is already included in Basic SEO, in Advanced SEO and in the sites that include SEO: the Business website with initial SEO and the Complete website. It is not a separate service, it is how we write for these areas.

A read on what can and cannot be said in your category
Authority built on depth, never on promised results

The trust and proof structure the sector demands
Review before publishing: nothing goes live without your approval

Final validation with your advisers and your professional board remains yours. We write with the care the field demands, but we do not provide legal advice and do not guarantee regulatory approval. See SEO for regulated industries

The difference in practice

Basic SEO improves your current website and its priority local searches. Advanced SEO gradually widens the topics and searches your website can reach.

Meanwhile the Complete SEO Website, our largest package, builds that broad structure right away instead of creating pages gradually over several months. The difference between them is the size and the timing of the build, not just the monthly fee.

Neither option guarantees a Google position. The pace depends on competition, domain authority and consistent work.

SEO for regulated industries

What is a regulated sector?

It is any field where a rule sits above your desire to sell: a professional board, a regulator, or the advertising platform's own policy. In these areas, what you say about your service matters as much as how much you appear.

Why most websites fail here

They fall into one of two extremes. Either they copy the aggressive language of other markets, promise results and end up in trouble with the board or with the campaign rejected. Or they get so generic, afraid of slipping up, that they say nothing and rank for no search at all.

The hard part is the middle ground: saying enough for Google to understand and the customer to trust, without crossing the rule.

What changes in practice

Keyword research takes into account what can be used in your category, not just search volume
Authority comes from depth and proof, not from promises
Every text goes through review before going live, and nothing is published without your approval
Campaigns are built inside the platform's policy from the start, so they are not taken down later

Health and dentistry

What restricts it: Professional boards limit what can be said about procedures, outcomes and before-and-after. Promises of cure, guaranteed results and comparisons between practitioners are off the table.

How we work: The content informs and builds authority without promising an outcome. It ranks on the depth of the information, not on the hook.

Finance and credit

What restricts it: Yield, return and credit approval are promises you do not control. Advertising platforms also require verification for this type of business.

How we work: We explain the product clearly, with the conditions visible, and strip out any language that sounds like a guaranteed return.

Law Firms

What restricts it: Client acquisition has ethical limits. Commercialising the profession, promising success and comparing with other firms are off the table.

How we work: Authority built on technical content that answers the layperson's question, with a discreet and direct contact path.

Betting, alcohol and other sensitive categories

What restricts it: Audience restrictions, mandatory legal notices and specific rules per platform and per country.

How we work: A structure built inside the rules from the start, so no content gets rejected and no campaign gets taken down after publishing.

Final validation with your legal advisers and your professional board remains yours. We write with the care the field demands, but we do not provide legal advice and do not guarantee regulatory or advertising-platform approval.

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